:root {
  --navy:#121A2D;
  --navy-2:#0B1220;
  --acid:#C8FF2E;
  --paper:#F3EEE4;
  --paper-2:#E9E1D5;
  --ink:#111111;
  --muted:#6E6A62;
  --line:rgba(18,26,45,.20);
  --line-dark:rgba(243,238,228,.22);
  --white:#fff;
  --max:1500px;
  --pad:clamp(20px,3vw,52px);
  --header-h:78px;
  --display:"IBM Plex Sans Condensed", "Arial Narrow", sans-serif;
  --body:"IBM Plex Sans", Arial, sans-serif;
  --serif:"Newsreader", Georgia, serif;
  --ease:cubic-bezier(.2,.75,.2,1);
  --radius:0px;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--paper);color:var(--navy)}
body{margin:0;background:var(--paper);font-family:var(--body);font-size:16px;line-height:1.45;color:var(--navy);overflow-x:hidden}
body.menu-open,body.is-exiting{overflow:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
button{border:0;background:none;padding:0}
::selection{background:var(--acid);color:var(--navy)}

.skip-link{position:fixed;left:16px;top:-80px;z-index:9999;background:var(--acid);color:var(--navy);padding:12px 16px;font-weight:700;transition:top .2s}
.skip-link:focus{top:16px}
.container{width:min(var(--max),calc(100% - var(--pad)*2));margin:0 auto}
.container.narrow{width:min(1060px,calc(100% - var(--pad)*2))}
.section{padding:clamp(88px,10vw,160px) 0}
.section-tight{padding:clamp(56px,7vw,100px) 0}
.section-dark{background:var(--navy);color:var(--paper)}
.section-ink{background:var(--ink);color:var(--paper)}
.section-acid{background:var(--acid);color:var(--navy)}
.section-paper2{background:var(--paper-2)}
.rule{height:1px;background:var(--line)}
.rule.dark{background:var(--line-dark)}

.kicker,.meta,.label,.eyebrow,.overline{font-family:var(--display);font-weight:600;text-transform:uppercase;letter-spacing:.16em;font-size:.76rem;line-height:1.2}
.kicker::before,.label::before{content:"/";margin-right:.55em;color:var(--acid)}
.section-acid .kicker::before,.section-acid .label::before{color:var(--navy)}
.display{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:-.055em;line-height:.82;margin:0}
.serif{font-family:var(--serif);font-style:italic;font-weight:400;text-transform:none;letter-spacing:-.035em}
.big-serif{font-family:var(--serif);font-weight:400;letter-spacing:-.045em;line-height:.96;margin:0;font-size:clamp(3rem,6vw,7.4rem)}
.body-large{font-size:clamp(1.16rem,1.5vw,1.65rem);line-height:1.42;letter-spacing:-.015em}
.body-small{font-size:.92rem;line-height:1.5}
.muted{color:var(--muted)}
.acid{color:var(--acid)}
.paper{color:var(--paper)}

/* wordmark — prototype approximation of The Junction, deliberately no slash */
.wordmark{display:inline-flex;align-items:baseline;font-family:var(--display);font-weight:700;font-size:1.6rem;letter-spacing:-.095em;line-height:.8;text-transform:uppercase;white-space:nowrap}
.wordmark .junction{margin-left:-.02em;position:relative}
.wordmark .junction::before{content:"";position:absolute;left:-.095em;top:.06em;width:.10em;height:.78em;background:currentColor;transform:skewX(-13deg);transform-origin:center;opacity:.98}
.wordmark-lg{font-size:clamp(4rem,9vw,10rem)}

/* header */
.site-header{height:var(--header-h);position:fixed;left:0;right:0;top:0;z-index:100;color:var(--paper);transition:background .35s,color .35s,transform .35s;border-bottom:1px solid transparent}
.site-header.is-solid,.site-header.header-paper{background:rgba(243,238,228,.96);backdrop-filter:blur(12px);color:var(--navy);border-bottom-color:var(--line)}
.site-header.header-paper{position:sticky}
.site-header .nav-inner{height:100%;width:min(var(--max),calc(100% - var(--pad)*2));margin:0 auto;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:24px}
.brand{justify-self:start;display:flex;align-items:center}
.desktop-nav{display:flex;align-items:center;gap:clamp(18px,2.4vw,38px);font-size:.88rem}
.desktop-nav a{position:relative;padding:10px 0}
.desktop-nav a::after{content:"";position:absolute;left:0;right:100%;bottom:3px;height:1px;background:currentColor;transition:right .25s var(--ease)}
.desktop-nav a:hover::after,.desktop-nav a[aria-current="page"]::after{right:0}
.nav-cta{justify-self:end;display:flex;align-items:center;gap:12px;font-family:var(--display);font-weight:600;text-transform:uppercase;letter-spacing:.13em;font-size:.76rem;border:1px solid currentColor;padding:12px 14px 11px;transition:background .2s,color .2s,border-color .2s}
.nav-cta:hover{background:var(--acid);border-color:var(--acid);color:var(--navy)}
.nav-signal{width:7px;height:18px;background:var(--acid);transform:skewX(-17deg);display:block}
.menu-btn{display:none;justify-self:end;width:42px;height:42px;border:1px solid currentColor;position:relative;cursor:pointer}
.menu-btn::before,.menu-btn::after{content:"";position:absolute;left:10px;right:10px;height:1px;background:currentColor;transition:.25s var(--ease)}
.menu-btn::before{top:15px}.menu-btn::after{bottom:15px}
.menu-open .menu-btn::before{transform:translateY(5px) rotate(45deg)}
.menu-open .menu-btn::after{transform:translateY(-5px) rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;background:var(--navy);color:var(--paper);z-index:90;display:flex;align-items:flex-end;padding:calc(var(--header-h) + 28px) var(--pad) 44px;transform:translateY(-105%);transition:transform .5s var(--ease)}
.menu-open .mobile-menu{transform:none}
.mobile-menu nav{width:100%}
.mobile-menu a{display:flex;justify-content:space-between;align-items:baseline;border-top:1px solid var(--line-dark);padding:13px 0 9px;font:700 clamp(3rem,13vw,6rem)/.88 var(--display);letter-spacing:-.05em;text-transform:uppercase}
.mobile-menu a::after{content:"/";font-size:.24em;color:var(--acid);letter-spacing:0}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:48px;border:1px solid currentColor;padding:0 17px;font-family:var(--display);font-size:.78rem;font-weight:600;text-transform:uppercase;letter-spacing:.13em;transition:.22s var(--ease);cursor:pointer}
.btn::after{content:"→";font-size:1.1rem;transition:transform .22s var(--ease)}
.btn:hover::after{transform:translateX(5px)}
.btn-primary{background:var(--acid);border-color:var(--acid);color:var(--navy)}
.btn-primary:hover{background:var(--paper);border-color:var(--paper)}
.btn-dark{background:var(--navy);border-color:var(--navy);color:var(--paper)}
.btn-dark:hover{background:var(--acid);border-color:var(--acid);color:var(--navy)}
.btn-ghost:hover{background:var(--navy);color:var(--paper);border-color:var(--navy)}
.text-link{display:inline-flex;gap:10px;align-items:center;font-family:var(--display);font-weight:600;text-transform:uppercase;letter-spacing:.12em;font-size:.76rem;border-bottom:1px solid currentColor;padding-bottom:4px}
.text-link::after{content:"→";transition:transform .2s}
.text-link:hover::after{transform:translateX(4px)}

/* page transition */
.page-transition{position:fixed;inset:0;z-index:9990;pointer-events:none;background:var(--acid);clip-path:polygon(0 0,0 0,0 100%,0 100%);transition:clip-path .52s var(--ease)}
.page-transition::after{content:"/";position:absolute;left:50%;top:50%;transform:translate(-50%,-52%) skewX(-9deg);font:700 min(32vw,420px)/.8 var(--display);color:var(--navy)}
.is-exiting .page-transition{clip-path:polygon(0 0,100% 0,100% 100%,0 100%)}
body.is-entering .page-transition{animation:page-enter .72s var(--ease) both}
@keyframes page-enter{0%{clip-path:polygon(0 0,100% 0,100% 100%,0 100%)}100%{clip-path:polygon(100% 0,100% 0,100% 100%,100% 100%)}}

/* hero */
.home-hero{min-height:100svh;background:var(--navy);color:var(--paper);position:relative;overflow:hidden;display:grid;grid-template-columns:minmax(360px,40%) 1fr;padding-top:var(--header-h)}
.hero-copy{position:relative;z-index:4;padding:clamp(52px,8vw,118px) 0 42px var(--pad);display:flex;flex-direction:column;justify-content:space-between;border-right:1px solid var(--line-dark)}
.hero-copy .eyebrow{max-width:340px;color:rgba(243,238,228,.76)}
.hero-copy h1{font-size:clamp(6.2rem,12vw,13rem);max-width:690px;margin-top:28px}
.hero-copy h1 .serif{display:block;font-size:.48em;margin:.13em 0 .09em;line-height:.65;color:var(--paper)}
.hero-copy h1 .signal{position:relative;display:inline-block}
.hero-copy h1 .signal::after{content:"";position:absolute;width:.13em;height:.78em;background:var(--acid);right:-.17em;bottom:.04em;transform:skewX(-14deg)}
.hero-lede{display:grid;grid-template-columns:minmax(220px,480px) auto;gap:30px;align-items:end;margin-right:32px;margin-top:48px}
.hero-lede p{margin:0;color:rgba(243,238,228,.82);max-width:520px;font-size:clamp(1.02rem,1.2vw,1.32rem)}
.hero-actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:26px}
.hero-stage{position:relative;overflow:hidden;min-height:calc(100svh - var(--header-h));background:#0d1423}
.hero-stage::after{content:"";position:absolute;inset:auto 0 0;height:26%;background:linear-gradient(transparent,rgba(18,26,45,.8));z-index:3;pointer-events:none}
.social-reel{position:absolute;inset:-8% -16% -8% 1%;display:grid;grid-template-columns:repeat(4,minmax(190px,1fr));gap:12px;transform:rotate(3deg) scale(1.05)}
.reel-column{display:flex;flex-direction:column;gap:12px;animation:reel-up 24s linear infinite;will-change:transform}
.reel-column:nth-child(2){animation-duration:31s;animation-direction:reverse}
.reel-column:nth-child(3){animation-duration:27s}
.reel-column:nth-child(4){animation-duration:34s;animation-direction:reverse}
@keyframes reel-up{to{transform:translateY(-45%)}}
.social-card{position:relative;overflow:hidden;background:var(--paper);color:var(--navy);aspect-ratio:4/5;border:1px solid rgba(255,255,255,.08)}
.social-card.landscape{aspect-ratio:1/1}
.social-card.text-card{display:flex;flex-direction:column;justify-content:space-between;padding:22px;background:var(--paper)}
.social-card.text-card.acid-bg{background:var(--acid)}
.social-card.text-card.navy-bg{background:var(--navy);color:var(--paper);border-color:var(--line-dark)}
.social-card img{width:100%;height:100%;object-fit:cover;filter:saturate(.92) contrast(1.03)}
.social-card .social-overlay{position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.02) 45%,rgba(0,0,0,.72));display:flex;flex-direction:column;justify-content:flex-end;padding:18px;color:white}
.social-card .social-overlay strong{font:700 1.45rem/.95 var(--display);text-transform:uppercase;letter-spacing:-.03em}
.social-card .social-overlay small{font-size:.7rem;text-transform:uppercase;letter-spacing:.12em;margin-top:8px}
.social-card .mini-title{font:700 clamp(2.1rem,3vw,4rem)/.86 var(--display);text-transform:uppercase;letter-spacing:-.055em;margin:0}
.social-card .mini-serif{font:400 clamp(2rem,2.7vw,3.3rem)/.98 var(--serif);letter-spacing:-.03em;margin:0}
.social-card .micro{font:600 .65rem/1.25 var(--display);letter-spacing:.14em;text-transform:uppercase}
.social-card .slash-mark{width:14px;height:52px;background:var(--acid);transform:skewX(-14deg);display:block}
.hero-stage-label{position:absolute;left:28px;bottom:25px;z-index:5;background:var(--paper);color:var(--navy);padding:11px 13px 10px;font:600 .7rem/1 var(--display);letter-spacing:.13em;text-transform:uppercase}
.hero-stage-label::before{content:"/";color:var(--acid);background:var(--navy);padding:2px 6px 3px;margin-right:8px}

/* ticker */
.ticker{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--paper)}
.ticker-track{display:flex;align-items:center;width:max-content;animation:ticker 26s linear infinite;padding:15px 0}
.ticker span{font:600 .76rem/1 var(--display);letter-spacing:.16em;text-transform:uppercase;white-space:nowrap}
.ticker span::after{content:"/";color:var(--acid);font-size:1.4em;margin:0 26px}
@keyframes ticker{to{transform:translateX(-50%)}}

/* statement */
.statement-grid{display:grid;grid-template-columns:minmax(180px,1fr) minmax(0,3.1fr);gap:clamp(28px,6vw,90px);align-items:start}
.statement-copy{font:400 clamp(3.1rem,6.9vw,8.8rem)/.92 var(--serif);letter-spacing:-.055em;margin:0;max-width:1220px}
.statement-copy strong{font-family:var(--display);text-transform:uppercase;font-weight:700;font-style:normal;letter-spacing:-.055em}
.statement-copy .inline-signal{display:inline-block;width:.12em;height:.78em;background:var(--acid);transform:skewX(-15deg);margin:0 .11em -.03em .03em}
.statement-sub{display:grid;grid-template-columns:1fr 1fr;gap:30px;margin-top:58px;border-top:1px solid var(--line);padding-top:24px}
.statement-sub p{margin:0;max-width:560px}

/* section head */
.section-head{display:grid;grid-template-columns:1fr 2.6fr;gap:clamp(24px,6vw,80px);align-items:start;margin-bottom:clamp(44px,6vw,82px)}
.section-head h2{font-size:clamp(4.3rem,9vw,10.8rem)}
.section-head .side-copy{max-width:460px;margin:8px 0 0 auto}
.section-head .side-copy p{margin:0 0 24px}

/* work cards */
.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(12px,1.6vw,24px);row-gap:clamp(42px,5vw,76px)}
.project-card{grid-column:span 6;display:block;position:relative}
.project-card.wide{grid-column:span 12}
.project-card.narrow{grid-column:span 4}
.project-media{position:relative;overflow:hidden;background:var(--navy);aspect-ratio:4/3}
.project-card.wide .project-media{aspect-ratio:16/8}
.project-card.narrow .project-media{aspect-ratio:3/4}
.project-media img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease),filter .5s}
.project-card:hover .project-media img{transform:scale(1.035);filter:saturate(1.04)}
.project-media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 56%,rgba(8,12,20,.45));opacity:.55;transition:opacity .3s}
.project-card:hover .project-media::after{opacity:.82}
.project-id{position:absolute;top:16px;left:16px;z-index:2;background:var(--paper);color:var(--navy);padding:9px 10px 8px;font:600 .67rem/1 var(--display);text-transform:uppercase;letter-spacing:.14em}
.concept-badge{position:absolute;right:16px;top:16px;z-index:2;background:var(--acid);color:var(--navy);padding:9px 10px 8px;font:600 .64rem/1 var(--display);text-transform:uppercase;letter-spacing:.13em}
.project-arrow{position:absolute;right:18px;bottom:16px;z-index:2;color:white;width:44px;height:44px;border:1px solid rgba(255,255,255,.6);display:grid;place-items:center;transition:background .2s,color .2s,transform .2s}
.project-card:hover .project-arrow{background:var(--acid);border-color:var(--acid);color:var(--navy);transform:translate(2px,-2px)}
.project-meta{display:grid;grid-template-columns:1.4fr 1fr;gap:24px;border-top:1px solid var(--line);padding-top:15px;margin-top:14px}
.project-meta h3{margin:0;font:700 clamp(1.7rem,2.7vw,3rem)/.94 var(--display);text-transform:uppercase;letter-spacing:-.035em}
.project-meta p{margin:0;text-align:right;font-size:.86rem;color:var(--muted)}
.meta-line{font:600 .68rem/1.35 var(--display);letter-spacing:.12em;text-transform:uppercase;margin-top:7px;color:var(--muted)}

/* social showcase */
.social-showcase{background:var(--navy);color:var(--paper);overflow:hidden}
.social-grid{display:grid;grid-template-columns:1fr 1.45fr;gap:clamp(38px,5vw,82px);align-items:start}
.social-intro{position:sticky;top:calc(var(--header-h) + 32px)}
.social-intro h2{font-size:clamp(5rem,10vw,11rem);margin:26px 0 28px}
.social-intro p{max-width:480px;color:rgba(243,238,228,.76)}
.social-simulation-note{border:1px solid var(--line-dark);padding:14px 16px;margin-top:34px;max-width:470px;font-size:.78rem;color:rgba(243,238,228,.7)}
.social-wall{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
.mock-post{background:var(--paper);color:var(--navy);border:1px solid rgba(255,255,255,.08)}
.mock-post:nth-child(3){grid-column:span 2}
.mock-head{display:flex;align-items:center;gap:9px;padding:11px 12px;border-bottom:1px solid var(--line)}
.avatar{width:25px;height:25px;border-radius:50%;background:var(--navy);display:grid;place-items:center;color:var(--acid);font:700 .65rem/1 var(--display)}
.mock-user{font-size:.7rem;line-height:1.2}.mock-user strong{display:block}.mock-user span{color:var(--muted);font-size:.62rem}
.mock-more{margin-left:auto;font-weight:700}
.mock-image{aspect-ratio:4/5;overflow:hidden;position:relative;background:#ddd}
.mock-post:nth-child(3) .mock-image{aspect-ratio:16/9}
.mock-image img{width:100%;height:100%;object-fit:cover}
.mock-caption-overlay{position:absolute;left:16px;bottom:14px;right:16px;color:white;font:400 1.85rem/.96 var(--serif);text-shadow:0 1px 8px rgba(0,0,0,.5)}
.mock-actions{padding:10px 12px 6px;display:flex;gap:12px;font-size:.8rem;border-bottom:1px solid var(--line)}
.mock-caption{padding:10px 12px 13px;font-size:.74rem;line-height:1.4}
.mock-caption strong{font-weight:700}
.comment-stack{background:var(--paper);color:var(--navy);grid-column:span 2;padding:18px}
.comment-stack-head{display:flex;justify-content:space-between;gap:20px;border-bottom:1px solid var(--line);padding-bottom:12px;margin-bottom:5px}
.comment-stack h3{font:700 1.5rem/1 var(--display);text-transform:uppercase;margin:0;letter-spacing:-.02em}
.comment{display:grid;grid-template-columns:34px 1fr auto;gap:10px;padding:12px 0;border-bottom:1px solid var(--line);align-items:start}
.comment:last-child{border-bottom:0}
.comment .bubble-avatar{width:30px;height:30px;border-radius:50%;background:var(--paper-2);display:grid;place-items:center;font:600 .64rem var(--display)}
.comment p{margin:0;font-size:.78rem}.comment p strong{display:block;margin-bottom:2px}.comment time{font-size:.64rem;color:var(--muted)}
.review-score{font:700 1.1rem/1 var(--display);color:var(--navy)}
.stars{letter-spacing:.05em;color:#D5A600}

/* offers / services */
.offer-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:0;border-top:1px solid var(--line)}
.offer-card{grid-column:span 6;border-bottom:1px solid var(--line);padding:clamp(28px,4vw,55px) clamp(18px,3vw,42px) clamp(34px,5vw,64px) 0;min-height:420px;position:relative}
.offer-card:nth-child(odd){border-right:1px solid var(--line);padding-right:clamp(28px,4vw,55px)}
.offer-card:nth-child(even){padding-left:clamp(28px,4vw,55px)}
.offer-card .num{font:600 .8rem/1 var(--display);letter-spacing:.15em;color:var(--muted)}
.offer-card h3{font:700 clamp(3.7rem,6.4vw,7.2rem)/.82 var(--display);text-transform:uppercase;letter-spacing:-.06em;margin:42px 0 24px;max-width:650px}
.offer-card p{max-width:500px;margin:0;color:#4c4a45}
.offer-card .offer-bottom{position:absolute;left:0;right:clamp(18px,3vw,42px);bottom:28px;display:flex;justify-content:space-between;gap:20px;align-items:end}
.offer-card:nth-child(even) .offer-bottom{left:clamp(28px,4vw,55px)}
.offer-list{display:flex;gap:8px;flex-wrap:wrap;margin-top:24px}
.chip{border:1px solid var(--line);padding:7px 9px 6px;font:600 .64rem/1 var(--display);text-transform:uppercase;letter-spacing:.1em}

/* process */
.process-grid{display:grid;grid-template-columns:.86fr 2fr;gap:clamp(40px,7vw,110px)}
.process-side{position:sticky;top:calc(var(--header-h) + 28px);align-self:start}
.process-side h2{font-size:clamp(4rem,7.6vw,8.4rem);margin:28px 0}
.process-side p{max-width:410px;color:rgba(243,238,228,.72)}
.process-steps{border-top:1px solid var(--line-dark)}
.process-step{display:grid;grid-template-columns:70px 1fr;gap:22px;border-bottom:1px solid var(--line-dark);padding:32px 0 34px;min-height:220px}
.process-step .step-no{font:600 .74rem/1 var(--display);letter-spacing:.15em;color:var(--acid)}
.process-step h3{font:700 clamp(4rem,8vw,8.8rem)/.78 var(--display);letter-spacing:-.06em;text-transform:uppercase;margin:0}
.process-step p{margin:18px 0 0;max-width:520px;color:rgba(243,238,228,.72)}
.process-step .step-meta{display:flex;gap:8px;flex-wrap:wrap;margin-top:20px}
.process-step .chip{border-color:var(--line-dark);color:rgba(243,238,228,.78)}

/* thinking */
.note-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:14px;row-gap:52px}
.note-card{grid-column:span 4;display:block}
.note-card.feature{grid-column:span 8}
.note-visual{aspect-ratio:4/3;overflow:hidden;background:var(--navy);position:relative;border:1px solid var(--line)}
.note-card.feature .note-visual{aspect-ratio:16/8}
.note-visual img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease)}
.note-card:hover img{transform:scale(1.03)}
.note-visual.acid-panel{background:var(--acid);color:var(--navy);display:flex;align-items:flex-end;padding:26px}
.note-visual.acid-panel p{font:700 clamp(3.3rem,5vw,5.7rem)/.82 var(--display);text-transform:uppercase;letter-spacing:-.055em;margin:0}
.note-meta{display:flex;justify-content:space-between;gap:16px;margin:12px 0 10px;font:600 .66rem/1.3 var(--display);letter-spacing:.11em;text-transform:uppercase;color:var(--muted)}
.note-card h3{font:500 clamp(1.8rem,2.6vw,3rem)/1 var(--serif);letter-spacing:-.035em;margin:0;max-width:610px}

/* quote / proof */
.quote-band{display:grid;grid-template-columns:1.1fr 1fr;min-height:650px}
.quote-image{min-height:520px;position:relative;overflow:hidden;background:var(--navy)}
.quote-image img{width:100%;height:100%;object-fit:cover}
.quote-image::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,transparent 60%,rgba(18,26,45,.18))}
.quote-copy{background:var(--acid);color:var(--navy);padding:clamp(40px,6vw,90px);display:flex;flex-direction:column;justify-content:space-between}
.quote-copy blockquote{font:400 clamp(3rem,5vw,6.1rem)/.94 var(--serif);letter-spacing:-.045em;margin:0}
.quote-copy footer{border-top:1px solid rgba(18,26,45,.25);padding-top:18px;display:flex;justify-content:space-between;gap:22px;align-items:end}

/* horizontal category wall */
.category-wall{border-top:1px solid var(--line)}
.category-row{display:grid;grid-template-columns:90px 1fr auto;gap:20px;border-bottom:1px solid var(--line);padding:17px 0 12px;align-items:baseline;transition:padding .25s,background .25s}
.category-row:hover{padding-left:12px;padding-right:12px;background:var(--paper-2)}
.category-row .idx{font:600 .72rem/1 var(--display);letter-spacing:.12em;color:var(--muted)}
.category-row h3{font:700 clamp(3.4rem,7vw,8.4rem)/.8 var(--display);letter-spacing:-.06em;text-transform:uppercase;margin:0}
.category-row span:last-child{font:600 .66rem/1 var(--display);letter-spacing:.12em;text-transform:uppercase}

/* footer */
.site-footer{background:var(--navy);color:var(--paper);padding:clamp(80px,10vw,150px) 0 26px}
.footer-grid{display:grid;grid-template-columns:2fr .65fr .75fr;gap:clamp(34px,7vw,110px)}
.footer-wordmark{font-size:clamp(4rem,10vw,12rem);margin-bottom:26px}
.footer-line{font:400 clamp(2.6rem,5vw,6rem)/.93 var(--serif);letter-spacing:-.045em;max-width:840px;margin:0}
.footer-col h4{font:600 .72rem/1 var(--display);letter-spacing:.16em;text-transform:uppercase;color:var(--acid);margin:0 0 18px}
.footer-col a,.footer-col p{display:block;margin:.55rem 0;color:rgba(243,238,228,.78);font-size:.88rem}
.footer-col a:hover{color:var(--acid)}
.footer-bottom{margin-top:clamp(70px,9vw,120px);border-top:1px solid var(--line-dark);padding-top:18px;display:grid;grid-template-columns:1fr auto;gap:24px;font:600 .64rem/1.4 var(--display);letter-spacing:.12em;text-transform:uppercase;color:rgba(243,238,228,.62)}
.footer-prototype{margin-top:14px;font-size:.7rem;color:rgba(243,238,228,.45);max-width:760px}

/* internal page hero */
.page-hero{padding:clamp(70px,8vw,125px) 0 clamp(70px,9vw,140px);border-bottom:1px solid var(--line)}
.page-hero-grid{display:grid;grid-template-columns:1fr 2.2fr;gap:clamp(28px,6vw,90px);align-items:start}
.page-hero h1{font-size:clamp(5.2rem,12vw,14rem);margin-top:22px}
.page-hero .hero-side{padding-top:50px;max-width:520px;margin-left:auto}
.page-hero .hero-side p{font-size:clamp(1.05rem,1.35vw,1.4rem);margin:0 0 28px}

/* filters */
.filter-bar{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:52px}
.filter-btn{border:1px solid var(--line);padding:10px 12px 9px;font:600 .68rem/1 var(--display);text-transform:uppercase;letter-spacing:.12em;cursor:pointer;transition:.2s}
.filter-btn:hover,.filter-btn.active{background:var(--navy);color:var(--paper);border-color:var(--navy)}
.project-card[data-hidden="true"]{display:none}

/* case study */
.case-hero{min-height:calc(100svh - var(--header-h));position:relative;background:var(--navy);color:var(--paper);overflow:hidden}
.case-hero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.66}
.case-hero::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(18,26,45,.92) 0%,rgba(18,26,45,.5) 55%,rgba(18,26,45,.12) 100%)}
.case-hero-content{position:relative;z-index:2;min-height:inherit;display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(70px,8vw,120px) 0 38px}
.case-hero h1{font-size:clamp(6rem,13vw,14rem);max-width:1050px;margin:22px 0 34px}
.case-hero .case-kicker{display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line-dark);padding-top:15px;font:600 .7rem/1.4 var(--display);letter-spacing:.12em;text-transform:uppercase;color:rgba(243,238,228,.74)}
.case-overview{display:grid;grid-template-columns:.8fr 1.6fr;gap:clamp(36px,8vw,130px)}
.case-overview .case-summary{font:400 clamp(2.7rem,4.7vw,5.8rem)/.98 var(--serif);letter-spacing:-.04em;margin:0}
.case-list{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;border-top:1px solid var(--line);padding-top:18px}
.case-list div{border-bottom:1px solid var(--line);padding-bottom:15px}
.case-list dt{font:600 .65rem/1 var(--display);letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.case-list dd{margin:0;font-size:.9rem}
.case-chapter{display:grid;grid-template-columns:1fr 2fr;gap:clamp(28px,7vw,95px);border-top:1px solid var(--line);padding:clamp(46px,6vw,82px) 0}
.case-chapter h2{font:700 clamp(4rem,8vw,9rem)/.8 var(--display);text-transform:uppercase;letter-spacing:-.06em;margin:0}
.case-chapter .chapter-copy{max-width:760px}
.case-chapter .chapter-copy p{font-size:clamp(1.1rem,1.45vw,1.5rem);margin-top:0}
.output-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:12px;margin-top:46px}
.output-media{grid-column:span 4;overflow:hidden;min-height:340px;background:var(--navy)}
.output-media.wide{grid-column:span 8}
.output-media.tall{min-height:620px}
.output-media img{width:100%;height:100%;object-fit:cover}
.output-panel{grid-column:span 4;background:var(--acid);color:var(--navy);padding:26px;display:flex;flex-direction:column;justify-content:space-between;min-height:340px}
.output-panel h3{font:700 clamp(3rem,5vw,5.8rem)/.82 var(--display);letter-spacing:-.055em;text-transform:uppercase;margin:0}
.output-panel p{margin:20px 0 0;max-width:360px}
.scope-metrics{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.scope-metric{padding:26px 18px;min-height:180px;border-right:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between}
.scope-metric:last-child{border-right:0}
.scope-metric strong{font:700 clamp(3rem,5vw,6rem)/.8 var(--display);letter-spacing:-.055em}
.scope-metric span{font:600 .66rem/1.3 var(--display);text-transform:uppercase;letter-spacing:.12em;color:var(--muted)}
.case-next{display:grid;grid-template-columns:1fr 1fr;min-height:440px}
.case-next a{position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:34px;color:white;background:var(--navy)}
.case-next img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.55;transition:transform .6s var(--ease)}
.case-next a:hover img{transform:scale(1.04)}
.case-next .next-copy{position:relative;z-index:2}
.case-next h3{font:700 clamp(3.3rem,6vw,6.8rem)/.83 var(--display);text-transform:uppercase;letter-spacing:-.055em;margin:8px 0 0}

/* services detail */
.service-index{border-top:1px solid var(--line)}
.service-index a{display:grid;grid-template-columns:80px 1.25fr 1fr auto;gap:22px;align-items:center;border-bottom:1px solid var(--line);padding:20px 0;transition:padding .24s,background .24s}
.service-index a:hover{padding-left:12px;padding-right:12px;background:var(--paper-2)}
.service-index .num{font:600 .72rem/1 var(--display);letter-spacing:.12em;color:var(--muted)}
.service-index h3{font:700 clamp(2.4rem,4vw,4.7rem)/.88 var(--display);letter-spacing:-.045em;text-transform:uppercase;margin:0}
.service-index p{margin:0;color:var(--muted);font-size:.86rem;max-width:420px}
.service-detail{display:grid;grid-template-columns:.82fr 1.5fr;gap:clamp(34px,8vw,125px);border-top:1px solid var(--line);padding:clamp(62px,8vw,120px) 0}
.service-detail .service-sticky{position:sticky;top:calc(var(--header-h) + 32px);align-self:start}
.service-detail h2{font-size:clamp(4.2rem,8vw,9.6rem);margin:25px 0 0}
.service-detail .service-copy>p{font:400 clamp(2rem,3.4vw,4.2rem)/1.02 var(--serif);letter-spacing:-.035em;margin:0 0 48px}
.capability-grid{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--line)}
.capability{padding:18px 16px 20px 0;border-bottom:1px solid var(--line);font-size:.88rem}
.capability:nth-child(odd){border-right:1px solid var(--line);padding-right:20px}
.capability:nth-child(even){padding-left:20px}
.capability strong{display:block;font:700 1.1rem/1 var(--display);text-transform:uppercase;letter-spacing:-.01em;margin-bottom:6px}
.service-outcome{margin-top:46px;background:var(--navy);color:var(--paper);padding:28px;display:grid;grid-template-columns:.7fr 1.3fr;gap:26px}
.service-outcome p{margin:0;color:rgba(243,238,228,.76)}

/* about */
.manifesto{font:400 clamp(2.8rem,5.9vw,7.3rem)/.96 var(--serif);letter-spacing:-.05em;margin:0}
.manifesto strong{font-family:var(--display);text-transform:uppercase;font-weight:700;letter-spacing:-.055em}
.principle-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}
.principle{min-height:360px;padding:26px;border-bottom:1px solid var(--line);border-right:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between}
.principle:nth-child(3n){border-right:0}
.principle .num{font:600 .7rem/1 var(--display);letter-spacing:.13em;color:var(--muted)}
.principle h3{font:700 clamp(2.6rem,4vw,4.8rem)/.86 var(--display);text-transform:uppercase;letter-spacing:-.05em;margin:0}
.principle p{margin:20px 0 0;max-width:360px;font-size:.88rem;color:var(--muted)}
.split-proof{display:grid;grid-template-columns:1.15fr .85fr;min-height:700px}
.split-proof .photo{overflow:hidden;background:var(--navy)}
.split-proof .photo img{width:100%;height:100%;object-fit:cover}
.split-proof .copy{padding:clamp(40px,6vw,90px);background:var(--navy);color:var(--paper);display:flex;flex-direction:column;justify-content:space-between}
.split-proof h2{font:400 clamp(3.3rem,5vw,6rem)/.95 var(--serif);letter-spacing:-.04em;margin:0}
.split-proof .copy p{color:rgba(243,238,228,.72);max-width:480px}
.what-not{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--line)}
.what-not>div{padding:34px 26px 40px 0;border-bottom:1px solid var(--line)}
.what-not>div:first-child{border-right:1px solid var(--line);padding-right:40px}
.what-not>div:last-child{padding-left:40px}
.what-not h3{font:700 clamp(3.3rem,5vw,5.6rem)/.84 var(--display);text-transform:uppercase;letter-spacing:-.05em;margin:0 0 30px}
.what-not ul{list-style:none;margin:0;padding:0}
.what-not li{border-top:1px solid var(--line);padding:11px 0;font-size:.9rem}.what-not li::before{content:"/";color:var(--acid);font-weight:700;margin-right:10px}

/* thinking page */
.thinking-feature{display:grid;grid-template-columns:1.35fr .65fr;min-height:680px;border-bottom:1px solid var(--line)}
.thinking-feature .feature-media{overflow:hidden;position:relative;background:var(--navy)}
.thinking-feature img{width:100%;height:100%;object-fit:cover}
.thinking-feature .feature-copy{padding:clamp(34px,5vw,72px);display:flex;flex-direction:column;justify-content:space-between;background:var(--paper-2)}
.thinking-feature h2{font:400 clamp(3.4rem,5.5vw,6.4rem)/.95 var(--serif);letter-spacing:-.04em;margin:25px 0}
.thinking-feature p{max-width:430px}

/* contact */
.contact-grid{display:grid;grid-template-columns:.88fr 1.3fr;gap:clamp(42px,8vw,125px);align-items:start}
.contact-intro{position:sticky;top:calc(var(--header-h) + 34px)}
.contact-intro h1{font-size:clamp(5rem,10vw,11.5rem);margin:24px 0 34px}
.contact-intro p{max-width:470px;font-size:1.1rem}
.contact-form{border-top:1px solid var(--line)}
.form-group{padding:22px 0;border-bottom:1px solid var(--line)}
.form-group label{display:block;font:600 .69rem/1 var(--display);text-transform:uppercase;letter-spacing:.13em;margin-bottom:11px;color:var(--muted)}
.form-group input,.form-group textarea,.form-group select{width:100%;border:0;background:transparent;outline:none;font:400 clamp(1.35rem,2vw,2.15rem)/1.2 var(--serif);padding:0;color:var(--navy)}
.form-group textarea{min-height:140px;resize:vertical}
.choice-row{display:flex;flex-wrap:wrap;gap:8px}
.choice{position:relative}
.choice input{position:absolute;opacity:0;pointer-events:none}
.choice label{display:block;border:1px solid var(--line);padding:10px 12px 9px;margin:0;font:600 .68rem/1 var(--display);text-transform:uppercase;letter-spacing:.1em;cursor:pointer;color:var(--navy)}
.choice input:checked+label{background:var(--navy);color:var(--paper);border-color:var(--navy)}
.form-submit{margin-top:24px;display:flex;justify-content:space-between;gap:20px;align-items:center}
.form-status{font-size:.78rem;color:var(--muted);max-width:360px}
.next-steps{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}
.next-step{padding:24px 24px 34px 0;border-bottom:1px solid var(--line);border-right:1px solid var(--line)}
.next-step:nth-child(3){border-right:0;padding-left:24px}.next-step:nth-child(2){padding-left:24px}
.next-step .num{font:600 .7rem/1 var(--display);letter-spacing:.13em;color:var(--muted)}
.next-step h3{font:700 2.1rem/.9 var(--display);text-transform:uppercase;letter-spacing:-.035em;margin:30px 0 12px}
.next-step p{font-size:.84rem;color:var(--muted);margin:0}

/* CTA */
.final-cta{background:var(--acid);color:var(--navy);padding:clamp(65px,9vw,130px) 0}
.final-cta a{display:grid;grid-template-columns:1fr auto;gap:30px;align-items:end}
.final-cta h2{font:700 clamp(5.2rem,12vw,14rem)/.78 var(--display);text-transform:uppercase;letter-spacing:-.065em;margin:0;max-width:1300px}
.final-cta .arrow{font:400 clamp(4rem,9vw,10rem)/.7 var(--serif);transition:transform .3s var(--ease)}
.final-cta a:hover .arrow{transform:translateX(10px)}

/* reveal */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .72s var(--ease),transform .72s var(--ease)}
.reveal.is-visible{opacity:1;transform:none}
.reveal[data-delay="1"]{transition-delay:.08s}.reveal[data-delay="2"]{transition-delay:.16s}.reveal[data-delay="3"]{transition-delay:.24s}

/* responsive */
@media (max-width:1120px){
  .home-hero{grid-template-columns:46% 1fr}
  .social-reel{grid-template-columns:repeat(3,minmax(170px,1fr));right:-24%}
  .reel-column:nth-child(4){display:none}
  .hero-lede{grid-template-columns:1fr}
  .statement-grid,.section-head,.page-hero-grid{grid-template-columns:1fr}
  .section-head .side-copy,.page-hero .hero-side{margin:0;padding-top:0}
  .project-card.narrow{grid-column:span 6}
  .social-grid{grid-template-columns:.9fr 1.1fr}
  .offer-card{min-height:460px}
  .process-grid{grid-template-columns:.75fr 1.3fr}
  .footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div:first-child{grid-column:1/-1}
  .case-overview,.service-detail,.contact-grid{grid-template-columns:1fr}
  .contact-intro,.service-detail .service-sticky{position:static}
  .service-index a{grid-template-columns:60px 1fr auto}.service-index p{display:none}
}

@media (max-width:860px){
  :root{--header-h:70px}
  .desktop-nav,.nav-cta{display:none}.menu-btn{display:block}.site-header .nav-inner{grid-template-columns:1fr auto}
  .home-hero{display:block;min-height:auto;padding-top:var(--header-h)}
  .hero-copy{min-height:75svh;border-right:0;border-bottom:1px solid var(--line-dark);padding:54px var(--pad) 34px}
  .hero-copy h1{font-size:clamp(5.6rem,21vw,10rem)}
  .hero-stage{height:82svh;min-height:620px}
  .social-reel{inset:-4% -42% -7% -6%;grid-template-columns:repeat(3,minmax(180px,1fr));transform:rotate(3deg) scale(1.05)}
  .statement-sub{grid-template-columns:1fr}
  .project-card,.project-card.wide,.project-card.narrow{grid-column:span 12}.project-card.wide .project-media{aspect-ratio:4/3}.project-card.narrow .project-media{aspect-ratio:4/3}
  .social-grid{grid-template-columns:1fr}.social-intro{position:static}.social-wall{grid-template-columns:1fr 1fr}
  .offer-card{grid-column:span 12;border-right:0!important;padding-left:0!important;padding-right:0!important;min-height:390px}.offer-card .offer-bottom,.offer-card:nth-child(even) .offer-bottom{left:0;right:0}
  .process-grid{grid-template-columns:1fr}.process-side{position:static}.process-step{grid-template-columns:52px 1fr}
  .note-card,.note-card.feature{grid-column:span 6}.note-card.feature .note-visual{aspect-ratio:4/3}
  .quote-band,.thinking-feature,.split-proof{grid-template-columns:1fr}.quote-image{min-height:520px}.split-proof{min-height:auto}.split-proof .photo{min-height:520px}
  .principle-grid{grid-template-columns:1fr 1fr}.principle:nth-child(3n){border-right:1px solid var(--line)}.principle:nth-child(2n){border-right:0}
  .output-media,.output-media.wide,.output-panel{grid-column:span 6}.output-media.tall{min-height:460px}
  .scope-metrics{grid-template-columns:1fr 1fr}.scope-metric:nth-child(2){border-right:0}.scope-metric:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .case-next{grid-template-columns:1fr}.case-next a{min-height:380px}
  .service-detail .service-sticky{position:static}.capability-grid{grid-template-columns:1fr}.capability:nth-child(odd){border-right:0;padding-right:0}.capability:nth-child(even){padding-left:0}.service-outcome{grid-template-columns:1fr}
  .what-not{grid-template-columns:1fr}.what-not>div:first-child{border-right:0;padding-right:0}.what-not>div:last-child{padding-left:0}
  .next-steps{grid-template-columns:1fr}.next-step,.next-step:nth-child(2),.next-step:nth-child(3){border-right:0;padding-left:0}
}

@media (max-width:560px){
  :root{--pad:18px}
  .section{padding:72px 0}.section-tight{padding:48px 0}
  .hero-copy{min-height:690px;padding-top:46px}.hero-copy h1{font-size:clamp(4.8rem,24vw,8rem)}
  .hero-lede{margin-right:0}.hero-actions{display:grid;grid-template-columns:1fr}.hero-actions .btn{width:100%}
  .hero-stage{height:720px}.social-reel{grid-template-columns:repeat(2,minmax(170px,1fr));right:-45%}.reel-column:nth-child(3){display:none}
  .statement-copy{font-size:clamp(2.7rem,13vw,4.4rem)}
  .section-head h2,.page-hero h1{font-size:clamp(4rem,19vw,7rem)}
  .project-meta{grid-template-columns:1fr}.project-meta p{text-align:left}
  .social-wall{grid-template-columns:1fr}.mock-post:nth-child(3),.comment-stack{grid-column:span 1}
  .process-step{grid-template-columns:1fr;min-height:0}.process-step h3{font-size:clamp(4rem,22vw,7rem)}
  .note-card,.note-card.feature{grid-column:span 12}
  .quote-image{min-height:420px}.quote-copy blockquote{font-size:clamp(2.8rem,12vw,4.4rem)}
  .category-row{grid-template-columns:45px 1fr}.category-row span:last-child{display:none}.category-row h3{font-size:clamp(3rem,17vw,5.3rem)}
  .footer-grid{grid-template-columns:1fr}.footer-grid>div:first-child{grid-column:auto}.footer-bottom{grid-template-columns:1fr}
  .case-hero h1{font-size:clamp(5rem,22vw,8rem)}.case-hero .case-kicker{flex-direction:column}
  .case-chapter{grid-template-columns:1fr}.case-chapter h2{font-size:clamp(4rem,20vw,7rem)}
  .case-list{grid-template-columns:1fr}.output-media,.output-media.wide,.output-panel{grid-column:span 12}.scope-metrics{grid-template-columns:1fr}.scope-metric{border-right:0;border-bottom:1px solid var(--line)!important}.scope-metric:last-child{border-bottom:0!important}
  .service-index a{grid-template-columns:44px 1fr auto;gap:12px}.service-index h3{font-size:2.6rem}
  .principle-grid{grid-template-columns:1fr}.principle,.principle:nth-child(3n){border-right:0}
  .final-cta a{grid-template-columns:1fr}.final-cta h2{font-size:clamp(4.4rem,22vw,8rem)}
  .form-submit{align-items:flex-start;flex-direction:column}.form-submit .btn{width:100%}
}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;scroll-behavior:auto!important;transition-duration:.001ms!important}
  .reveal{opacity:1;transform:none}.social-reel{transform:none}.reel-column{animation:none}
}